Habanero Computing Solutions - Objectives and Tactics

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Marketing Practice Mission, Objectives and Tactics

Mission	To position Habanero as the industry leader in this market (and other Midwest cities in the future) and to build awareness of the Habanero brand and value proposition through a clear and consistent message that leads to increased revenue for the company.

Objectives	Tactics
Increase brand awareness in target market(s)	Define market and customers - situation analysis (In Progress) Define products/services (In Progress) Define and increase awareness of value proposition (USP) Explore brand identity improvements Corporate identity development including corporate name Communicate current services and planned products/services Keep Habanero web site current Further development of media relations
Increase revenue	Communicate current services and planned products/services Develop sales tools (i.e. letters, case studies, brochure, etc.) Sales incentives campaigns Increase brand awareness in target market(s)
Marketing to existing and prospective employees and customers	Define market and customers - situation analysis (In Progress) Define products/services (In Progress) Define and increase awareness of value proposition (USP) Communicate current services and planned products/services Further development of media relations Explore brand identity improvements Keep Habanero web site current Tracking and analysis of metrics and communicate current services and planned products/services
Marketing to racial and cultural diversity	Explore brand identity improvements Communicate current services and planned products/services Further development of media relations